Four Habanos Festival 2026 Humidors Sell for €715,500

In Macau, the auction of four humidors originally intended for the 2026 Festival del Habano raised HKD 6.2 million for Cuba’s public healthcare system.

All four humidors offered at auction on 13 November in Macau, during the gala dinner hosted by Pacific Cigar Company at MGM COTAI, found buyers. The sale, which included three humidors originally intended for the 2026 Festival del Habano gala evening, reached a total of HKD 6.2 million, equivalent to approximately €715,500.

The highest price was achieved by the Cuaba 30th Anniversary humidor, containing 300 cigars, which sold for HKD 2 million (approximately €230,800). The Diplomáticos 60th Anniversary humidor, containing 160 cigars, fetched HKD 1.7 million (€196,200).

Dedicated to the Saint Luis Rey brand and specially created for this auction, unlike the other three humidors, the fourth lot sold for HKD 1.65 million (€190,400). It contains 250 cigars, including 50 Saint Luis Rey Palatinos, a new cigar reserved for La Casa del Habano franchises and Habanos Specialists, which was unveiled ahead of its official launch at the event.

Finally, the Rafael González 90th Anniversary humidor, containing 190 cigars, sold for HKD 850,000 (€98,100).

All four lots were offered without reserve prices.

As with previous Habanos auctions, the net proceeds will be donated to Cuba’s public healthcare system.

At the most recent Festival del Habano, held in February 2025, the seven humidors offered for auction raised a total of €16.41 million. A Behike humidor alone sold for €4.6 million, setting an all-time record.