Scandinavian Tobacco Group (Macanudo, CAO, Silencio…) has confirmed to L’Amateur the elimination of 54 positions, including 47 redundancies.

This is information the group had not previously made public. Contacted by L’Amateur, Scandinavian Tobacco Group’s (STG) communications department officially acknowledged the elimination of “54 positions”, including 47 redundancies, with “the majority being in Europe”. The remaining seven positions were vacant at the time of their elimination.

According to internal sources, the redundancies began in February 2026 and particularly affect the international teams responsible for handmade cigars — whose responsibilities will now be handled by STG’s teams in the United States. Several European countries are affected, including Denmark, where the group is headquartered, as well as Belgium and the Netherlands.

STG, which positions itself as “the world’s leading cigar company” (both handmade and machine-rolled), frames these job cuts within its “Focus2030” strategy, unveiled on 19 November last year. This five-year plan includes “DKK 200 million in cost savings” (approximately €27 million) on operational expenditure.

In an email to L’Amateur, the group stated it had “started by removing vacant positions” before proceeding with redundancies, emphasising its aim to “make the business stronger for the long term”.

“As transparent as possible”

STG declined, however, to specify the countries and individuals concerned, citing respect for the affected employees. “We aim to be as transparent as possible, while following all practices regarding consultations and information with local Workers’ Councils,” the Scandinavian group stated.

Contacted by L’Amateur, an employee representative on the group’s board of directors referred us back to management.

STG, listed on the Copenhagen Stock Exchange and employing approximately 10,000 people worldwide, is due to present its 2025 annual results this Wednesday, 4 March. In 2024, the group posted revenues of DKK 9.2 billion (€1.23 billion) and a net profit of DKK 940 million (€126 million).

Laurent Mimouni