{"id":12661,"date":"2018-01-23T09:59:55","date_gmt":"2018-01-23T08:59:55","guid":{"rendered":"https:\/\/www.cigars-connect.com\/new-premium-cigars-under-12\/"},"modified":"2023-07-20T09:48:00","modified_gmt":"2023-07-20T07:48:00","slug":"new-premium-cigars-under-12","status":"publish","type":"post","link":"https:\/\/www.cigars-connect.com\/en\/new-premium-cigars-under-12\/","title":{"rendered":"New premium cigars under $12"},"content":{"rendered":"<h2><strong>Confronted with an evolution of users\u2019 demand and budgets, producers are reacting by creating new brands, both affordable and of high quality<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><strong>By Jean-Pascal Grosso<\/strong><\/p>\n<p>\u00ab\u00a0The market itself is dictating this trend, explains Jos\u00e9 R. Oliva, Oliva Cigars\u2019 CEO. Everybody would like to sell $12, $16 or $20 cigars. It would be more profitable. But the vast majority of American cigar smokers buy cigars under $8. Let\u2019s take another example. Everybody would rather drink Johnnie Walker\u2019s Blue Label, don\u2019t you think\u00a0? But the bestseller is still the Red, the brand\u2019s basic whisky\u2026\u00a0\u00bb Thus, the venerable producer just launched the Gilberto on the US market. \u00ab\u00a0A very good product in a more accessible category\u00a0\u00bb, according to Frederik Vandermarliere, its new owner. \u00ab\u00a0With the Gilberto, we chose good quality tobaccos -evidently less rare than the Melanios- an elegant packaging -evidently less expensive than if it was made with rare wood\u2026 by limiting the cost without cutting back on the quality, without exaggerating its finishing stage, we can obtain a good $6 to $9 cigar, the final price, which of course varies according to each country\u2019s taxation\u00a0\u00bb.<\/p>\n<h3><strong>Anticipating price increases<\/strong><\/h3>\n<p>Another producer chosing to make more \u00ab\u00a0affordable\u00a0\u00bb cigars and select less known terroirs is Agio, which entered the high-end market with the very successful brand Balmoral XO. The San Pedro de Macoris, an original blend with a Brasil or Ecuador wrapper (3.90 euros for the Robusto) made a very noteworthy entrance in the hand-rolled market. \u00ab\u00a0We wanted to prove that it was possible do make a low price and good quality cigar\u00a0\u00bb says Axel Coucke, the general manager of Agio France. With the tax hikes expected to come into effect within the three next years, the prices of the products are going to increase greatly. We anticipated this increase by creating the San Pedro de Maciros. In the future, a good portion of cigar smokers will smoke less but better and hand-rolled cigars. At the same time, we hope to attract a new customer base, which, later, will chose to smoke more expensive products. This segment of basic products is thus very strategically important for us\u00a0\u00bb.<\/p>\n<h3><strong>\u00a0<\/strong><strong>\u00ab\u00a0A Champagne experience at the price of a beer\u00a0\u00bb<\/strong><\/h3>\n<p>Of course, good quality cigars under $10 such as Don Tomas Honduras or Nicaragua, Cumpay or Casa Magna already exist. Those are names celebrated by thriftier or less prosperous aficionados who prefer Cohibas or Davidoffs. \u00ab\u00a0For a long time, Oliva has had a very well received bundle in the US, the Flor de Oliva\u00a0\u00bb, indicates Jos\u00e9 R.Oliva. A long-filler made of very good tobaccos. With a basic product, you can develop your palate and discover what suits you best. Then, naturally, you increase the quality and the expense. But it takes time. The cigar consumer tends to evolve slowly\u00a0\u00bb.<\/p>\n<p>A new tendency in habits and trend seems to be taking shape, in the ranks of producers as well as consumers. The offer and demand are both taking these new elements and the new economic situations into account:\u00a0\u00ab\u00a0nowadays, Aficionados want a Champagne experience at the price of a beer\u00a0\u00bb deadpans Rick Rodriguez, a master blender at CAO, the maker of the delicious Pilon \u2013among them the <em>Toro <\/em>(approximately $9). It forces us to give them the best without sacrificing even one dollar in quality by selecting great, affordable tobaccos. Is it hard to create an excellent product at a moderate price\u00a0? It has definitely been a challenge but I think that our customers\u2019 reactions have proven that we succeeded. The cigar is selling nicely and even brought us new customers\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confronted with an evolution of users\u2019 demand and budgets, producers are reacting by creating new brands, both affordable and of high quality \u00a0By Jean-Pascal Grosso \u00ab\u00a0The market itself is dictating this trend, explains Jos\u00e9 R. Oliva, Oliva Cigars\u2019 CEO. Everybody would like to sell $12, $16 or $20 cigars. It would be more profitable. But the vast majority of American &#8230;<\/p>\n","protected":false},"author":43,"featured_media":12662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,1051],"tags":[],"class_list":["post-12661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-the-world-of-cigars-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New premium cigars under $12 &#8212; Cigars-connect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cigars-connect.com\/en\/new-premium-cigars-under-12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New premium cigars under $12 &#8212; Cigars-connect\" \/>\n<meta property=\"og:description\" content=\"Confronted with an evolution of users\u2019 demand and budgets, producers are reacting by creating new brands, both affordable and of high quality \u00a0By Jean-Pascal Grosso \u00ab\u00a0The market itself is dictating this trend, explains Jos\u00e9 R. 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