{"id":33988,"date":"2026-05-21T09:25:49","date_gmt":"2026-05-21T07:25:49","guid":{"rendered":"https:\/\/www.cigars-connect.com\/?p=33988"},"modified":"2026-05-21T09:34:46","modified_gmt":"2026-05-21T07:34:46","slug":"stg-q1-2026-handmade-cigars-drive-group-growth","status":"publish","type":"post","link":"https:\/\/www.cigars-connect.com\/en\/stg-q1-2026-handmade-cigars-drive-group-growth\/","title":{"rendered":"STG \/ Q1 2026: Handmade Cigars Drive Group Growth"},"content":{"rendered":"

With overall sales in decline, Scandinavian Tobacco Group’s handmade cigar segment posts 8% growth.<\/strong><\/h2>\n

 <\/p>\n

The first quarter is traditionally the weakest period of the year for STG. Consolidated revenue came in at 1.859 billion Danish kroner (DKK) \u2014 approximately \u20ac249,769 \u2014 down 6% compared to the same quarter in 2025. This contraction is largely attributable to unfavourable exchange rate movements (\u20135.2%), with the US dollar weighing heavily on the group’s revenue structure. At constant currencies, organic growth was virtually flat at \u20130.6%, held back by delivery timing shifts affecting machine-rolled cigars and nicotine pouches.<\/p>\n

The standout performance came from the handmade cigar segment. With net sales of 660 million DKK (approximately \u20ac88,320) in the first quarter, the category recorded 8% organic growth compared to Q1 2025.<\/p>\n

This momentum is driven primarily by STG’s own brands and its rapidly expanding retail store network. Retail posted double-digit growth, fuelled by new store openings, while online sales progressed at a more modest but positive pace. International sales were also up.<\/p>\n

<\/h4>\n

Cohiba\/Silencio, CAO, Macanudo, Alec Bradley: the power brands<\/h4>\n

Among the flagship brands, Cohiba\/Silencio and CAO both recorded double-digit growth over the period. Together with Macanudo and Alec Bradley, the four power brands account for 23% of handmade cigar category net sales \u2014 a level consistent with full-year 2025. STG attributes this strong start to the warm reception its recent product launches have received from both the trade and consumers.<\/p>\n

This quarterly performance is part of the Focus2030 five-year strategy unveiled at the start of the year<\/a>. The group identifies handmade cigars as one of its three strategic pillars, alongside machine-rolled cigars and smoking tobacco, and nicotine pouches.<\/p>\n

The ambition is a bold one: to grow STG’s US handmade cigar market share from around 13% today to more than 15% by 2030. To get there, the group is betting on the expansion of its own retail network, a stronger online presence, and accelerated international sales growth. The first quarter of 2026 appears to confirm that the foundations are being laid.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

With overall sales in decline, Scandinavian Tobacco Group’s handmade cigar segment posts 8% growth.   The first quarter is traditionally the weakest period of the year for STG. Consolidated revenue came in at 1.859 billion Danish kroner (DKK) \u2014 approximately \u20ac249,769 \u2014 down 6% compared to the same quarter in 2025. This contraction is largely attributable to unfavourable exchange rate …<\/p>\n","protected":false},"author":41,"featured_media":32589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1178,1161,1431,1093,1131,1108,1109,1115],"class_list":["post-33988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-cao-en","tag-cohiba-en","tag-denmark","tag-etats-unis-en","tag-macanudo-en","tag-silencio-en","tag-stg-en","tag-usa-en"],"acf":[],"yoast_head":"\nSTG \/ Q1 2026: Handmade Cigars Drive Group Growth — Cigars-connect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cigars-connect.com\/en\/stg-q1-2026-handmade-cigars-drive-group-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STG \/ Q1 2026: Handmade Cigars Drive Group Growth — Cigars-connect\" \/>\n<meta property=\"og:description\" content=\"With overall sales in decline, Scandinavian Tobacco Group’s handmade cigar segment posts 8% growth.   The first quarter is traditionally the weakest period of the year for STG. 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