
Toscano recognized as a “historical trademark” in Italy
The Italian government recognizes “a production tradition that for more than two centuries has combined territory, artisanal know-how and quality,” the group believes.
Toscano cigar has just been recognized as a “Historical Trademark” by the Italian Ministry of Enterprise and Made in Italy, Manifatture Sigaro Toscano (MST) announced in a press release.
This distinction is reserved for brands used continuously for more than 50 years and deeply rooted in their region. It places the Toscano “among the Italian excellences recognized and appreciated worldwide. This recognition certifies its heritage, reinforces its prestige and economic value, and ensures the protection of its authenticity in international markets,” the company stated.
This recognition “represents an important milestone for Antico Toscano and for MST. It confirms the value of a production tradition that, for more than two centuries, has combined territory, artisanal expertise, and quality, and which continues to make the Toscano a symbol of Made in Italy appreciated throughout the world,” said Stefano Mariotti, CEO of MST.
The history of the “Tuscan cigar” dates back to 1815, when a sudden summer downpour in Florence soaked a batch of tobacco left to dry. The resulting unexpected fermentation gave rise to a new, intense, and structured flavor that would become the distinctive signature of the Toscano.
Toscano cigars are rolled with Kentucky tobacco grown in Italy, fire cured, and fermented. Traditionally, they are broken in half before lighting.
To celebrate this recognition, MST is launching a special edition, already available in Italy and expected in other markets in a few months.
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