Cohiba, H. Upmann and Trinidad will be the three brands in the spotlight.

The 26th Festival del Habano will take place from February 23rd to 27th, 2026. The announcement was not made directly by Habanos S.A. but by Intertabak AG, its distributor in Switzerland.

Marketing managers from Habanos’ various local distributors met in early July in Havana for the traditional “marketing workshops,” during which they reviewed the group’s marketing policy.

According to our sources, the three brands in the spotlight at the 26th Festival del Habano will be H. Upmann, Trinidad, and Cohiba—the top end brand will celebrate its 60th anniversary next year.

Structured around three festive dinners (Monday, Wednesday, and Friday), each dedicated to a brand from the Habanos S.A. portfolio, the Festival del Habano offers a program of conferences, tastings, and factory and fields visits each year.

Registration for the 2026 edition is not yet open.